Apollo Brown & CRIMEAPPLE - This, Is Not That *Pre-Order

Release Date Friday 27th June 2025
All pre-orders will be dispatched/made ready for collection on that day.

Back by demand and dirtier than ever, Apollo Brown & CRIMEAPPLE’s new underground classic This, Is Not That returns with the Dirty Money Edition — a fresh press on cream & green vinyl that bleeds grit and opulence. This updated release includes two brand new bonus tracks, adding new weight to an already no-nonsense body of work. This, Is Not That pairs Detroit producer Apollo Brown’s signature soul-soaked boom-bap with New Jersey emcee CRIMEAPPLE’s razor-sharp wit and bilingual venom. The result is an album steeped in realness — raw, reflective, and resonant, laced with wordplay that sticks and production that slaps. Whether you're just discovering the project or stacking your collection, this edition is a must-cop — a celebration of bars, beats, and the beautiful grit of hip-hop.

Track Listing:

This, Is Not that

Mercy

Superstitious

Wonderfil Feelin' feat. Willie The Kid

Know No Better

The Problem

Pitiful

Almanacs feat. Sonnyjim

Coke With Ice

My Own Good

Favoritism

Mis Amigos

New Dreams

Surgery (bonus)

Enemies (bonus)

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